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    Anzir

    About Anzir

    Stories bring us together.

    We are Anzir, a culture and technology company creating interactive entertainment and the tools behind it.

    Our work began with running story experiences in Sydney. We bring that experience together with digital-transformation expertise, guided by a shared interest in stories and the people who make them happen.

    Our beginnings

    It began around a table in Sydney.

    Before building Anzir, we ran Jubensha experiences in Sydney. Bringing stories to Chinese- and English-speaking players showed us how the same work can connect people from different backgrounds.

    We also saw the care behind each session: the writing, preparation, hosting and attention to the group. That experience shapes our team’s approach. We build from the needs of the people doing the work, and keep learning from what happens in play.

    Players taking part in a Jubensha session in Sydney
    A Jubensha session in Sydney. Our work began with experiences like this.
    Andrew Liu, founder of Anzir
    Andrew Liu · Sydney

    The people behind Anzir

    Meet our founder.

    Andrew Liu · Founder

    Andrew combines digital-transformation experience with hands-on story-game operations. The same approach guides Anzir: build from what creators, hosts and players actually need.

    We are not trying to automate culture. We are building the conditions for more of it to happen.

    Vision & mission

    Why we’re here.

    Our vision describes the future we want to help create. Our mission is the work we do to move towards it.

    Our vision

    A world where stories bring more people together.

    Across lives, languages and cultures, we want more people to experience a different perspective, connect with one another and find stories that matter to them.

    Our mission

    Bring culture and technology together to help stories come alive.

    Support the people who create, host and experience stories. Build tools that make their work easier, so they can spend more time on imagination, expression and the experience they share.

    Our values

    What matters to us shapes how we work.

    Five principles guide how we question ideas, build products and work with others. They apply to our creative work as much as our technology.

    Seek truth. Be transparent.

    Let evidence shape our decisions, and speak up when it challenges our assumptions. Share the reasoning, uncertainties and mistakes that others need to understand our work, with care for privacy and confidential information.

    Pursue excellence sustainably

    Care deeply about the work and take on difficult problems. Focus our effort where it matters, hold a high standard and improve over time, at a pace that leaves room for health and life beyond work.

    Be confident, stay humble, keep learning

    Put forward a considered view and invite others to test it. Listen across disciplines and cultures, study what we do not yet understand, and change our minds when experience or evidence points to a better answer.

    Think like a founder. Explore new ground.

    Take ownership of real problems and be willing to try an unfamiliar path. Turn ambitious ideas into small experiments, learn from creators and players, and use what we discover to decide what to build next.

    Less bureaucracy. Make things happen.

    Keep decisions close to the people doing the work. Communicate directly, remove unnecessary approvals and make the next step clear. Take responsibility for following through, while respecting the people affected by our decisions.

    Keep the conversation going

    A shared belief is a good place to start.

    If our approach resonates with you, we’d like to hear from you. Bring your experience, a creative idea or a possible collaboration.